Don't know if there is a single publisher who would want to pay the hefty licensing costs, but I could see the license sold partly to smaller developers to make for example an official mobile game or maybe even something like Football Manager could be rebranded as FIFA Manager.
BTW they already mentioned what they want to do:
https://www.pushsquare.com/news/2022/05/fifa-announces-plans-to-release-ea-sports-fc-rival-and-more