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I think the seemingly low purchase price tells you that the business is a mess. It doesn't matter whether there were people bidding against Embracer or not. Square Enix had to see that $300 million of cash was better than holding on to these studios and IP. Considering the inclusion of Tomb Raider, the purchase price indicates to me that the studios they've purchased are not functioning well, don't have the talent they need to make good games, or otherwise just aren't in good shape. Otherwise, they'd be worth way more than that.

This wasn't a fire sale. Square Enix did not have to sell if they didn't get an offer they wanted to accept.