I expect a short pre-launch period. No more than 6 months from the initial announcement. Unveil event ~2 months before launch, similar to the Switch. The Switch was a great example of a great launch if you take away the overly long “We won’t talk about the Nintendo NX today” nonsense that went on for like three years before.
Nintendo has largely abandoned their old shitty/annoying marketing model where 85% of the focus was on crap that’s 7 months to 4 years away. I can’t wait for them to abandon it completely.
I describe myself as a little dose of toxic masculinity.