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I would say half the world population at least in the West knows Lara Croft. That's definitely not the case with Aloy who most will have never heard of. The game is beloved by many but outside of this group and some other gamers on the internet, the character is pretty irrelevant. I would say even many gamers especially on PC and Switch won't know who that is. I think someone like Nathan Drake is way above her in popularity and even he isn't as well knows as Lara Croft. The success of a game doesn't automatically make the protagonist a world wide super star^^ She isn't Lara Croft, Mario or Pikachu (yet)

Some CoD or GTA guy is also not the same category even with massive sales.