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Dulfite said:

Splatoon 2 was the first Splatoon game many played as a lot didn't own Wii U's. Those of us (myself included) that owned Splatoon 1 didn't have as much incentive to get 2 because it was basically just multiplayer again and not much different from 1.

3 looks to have a great story mode from the trailers, so it will appeal to anyone who's ever played Splatoon and more. I had no interest in 2 but am very interested in 3 because of the single player story. Also, I suspect Splatoon 3 will have a Switch 2 port at some point which will drive sales up.

Splatoon 2 is actually a lot better than the first one on Wii U. You have a lot more weapons, clothing, maps and game modes as well as the Octo Expansion with story for single players. The co-op game mode Salmon Run alone should justify a buy, if you own Splatoon 1. The content is absolutely stunning. I think that the launch content is only 30 % of the game right now. They added so much stuff for free. Though, it's primery an online game and not a single player offline game. But maps, modes and weapons are so different to Splatoon 1 that it's really worth checking it out even if you own the predecessor.