Sega's consumer division was in the red (operating income) in the late '90s and early '00s.
An example:

Also it shouldn't be amiss the huge special losses Sega had to record in the FY ending March 1998 caused by the accumulated losses in subsidiaries like Sega of America, which were caused by the console business.
In fact old Sega financial reports were "non-consolidated".
The reason Sega left the console business was that the business was hemorraging money like crazy (for the size of a company like Sega) without any hope to become pofitable in the near future.
Last edited by Endymion - on 16 January 2022






