Ghostbusters AL will be profitable, the box office more than covers the production budget and the movie will run forever on streaming and TV which will more than cover its marketing budget which was small to begin with.
You don't understand business if you don't understand that, now Sony can also charge Netflix/Amazon/Hulu/who ever more $$$ for the Ghostbusters IP because if they have the streaming rights to Afterlife, probably they want GB 1 and 2 at least also, so that has leverage value for a long time.
This is partly why franchises are so valuable to studios, you have more sway on your back catalog if you have a modern franchise entry that the streaming service is already paying for ie: Sony/Columbia probably also got a pretty penny for the rights to older Karate Kid films from Netflix because Cobra Kai is such a hit for them. Now Sony can always threaten to take Karate Kid I/II/III elsewhere which keeps Netflix paying a higher rate for it because they want to retain synergy with Cobra Kai, you don't want a service where the audience loves Cobra Kai but can't get access to the older KK films.
