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src said:

The most viewed livestream of all time is a Playstation showcase. Showcases are the big conference type presentations while SoP are variable. A 20 min SoP with no first party content was never going to be a big showcase. They're also still relatively new.

Sept 2021 | Sept Event | Reveal Event

Youtube (concurrent viewers): 0.57M | 1.2M | 2M
Twitch (PS channel) : 160k | 377k | 1.01M
Twitch (all channels) : 1.3M | 2.14M | 3.05M
Twitter (PS account) : 57k| 323k | 434k (<1 day)

E3
Xbox
Twitch (XB channel) : 210k
Twitch (all channels) :(hard to figure out since multiple conferences on the same day)
Twitter (XB account) : 26.6k
Nintendo
Twitch (Nin channel) : 181k
Twitch (all channels) : 1.3M
Twitter (NoA account) : 100k

Nintendo Direct 23/09
Twitter: 120k
Youtube: 720k
Twitch: 306k | 640k (all channels)

Recent SoP:
Twitter: 27k
Youtube PS channel: 200k peak
Twitch: 55k | 450k peak (all channels)

Nintendo September direct

US - 5.1M 

https://m.youtube.com/watch?v=dG9fAtmYdlM

JP - 2.1M

https://m.youtube.com/watch?v=MegZz4gKSPk

Animal Crossing October direct

US - 4.3M

https://m.youtube.com/watch?v=g6LdBAbT1Xw

JP - 3.5M

https://m.youtube.com/watch?v=cr3uwnFLH8s

Smash Ultimate October direct

US - 4.6M

https://m.youtube.com/watch?v=L-q6Gz_4Yqc

JP - 3.4M

https://m.youtube.com/watch?v=49x_45uSuQg

Mario anniversary direct

US - 10M

https://m.youtube.com/watch?v=s_UcjEq2Dgk

Indie world showcase 2021

US - 10M

https://m.youtube.com/watch?v=2RNkRaNfCp4