Zippy6 said:
Yep you're right. Shipments will of course be a lot higher in the lead up to the holidays but the idea that they are purposefully holding stock back for the holidays is silly. They're not getting contacted by retailers and saying "no sorry you can't have our readily available stock because we're saving it for Xmas." Like all companies they want to sell all that they can as fast as they can. Sell now is better than sell later. |
The same way that there is extra stock at black Friday and Christmas, it doesn't magically appear they ramp up production months before and stock pile the extra, now what happens in the second half of 2022 is supposition and will of course depend on the size of those production increases, I'm obviously not talking pre pandemic numbers I'm talking about splitting some of that extra production between the normal stock and holiday stock ,so if they can increase normal supply numbers while being able to hold some extra stock to increase holiday stock above the weekly average they will look to do so, yes it may sound counterintuitive since the hardware is selling out but there are reasons why it is a viable strategy.one being software sales per unit sold increase during the holidays and it also fits in quite nicely with Sony's habit of putting out first quarter Games.
Last edited by mjk45 - on 30 October 2021Research shows Video games help make you smarter, so why am I an idiot