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drkohler said:
mjk45 said:

..especially if they settle for a slight increase on the average first half of 2022 weekly sales and stockpile the surplus for the holidays.

Where does that strange idea of stockpiling come from?

You have a product that sells out the minute it goes into retail, and from that point on you can sell software for it.

In your world, you pay for storage, don't sell any software for the stored items, and then at the end of the year, you sell the stuff, just to be able to say "See those biiiiig numbers on Xmas.." ?

So in the real world, you sold exactly the same number of units, but didn't sell any software (and replacement parts/services..) for months for items locked away... makes no sense.

If something sells in seconds, you sell it to maximise profit, plain and simple

Yep you're right. Shipments will of course be a lot higher in the lead up to the holidays but the idea that they are purposefully holding stock back for the holidays is silly.

They're not getting contacted by retailers and saying "no sorry you can't have our readily available stock because we're saving it for Xmas." Like all companies they want to sell all that they can as fast as they can.

Sell now is better than sell later.