By 'advertising' PS IP across other types of media. Just the movies alone will bring in more customers to the PS gaming division, assuming the movies aren't junk. How much growth is questionable and I don't see it being 100 mil customers in just a few years time, but over the course of a decade, now that's a different story. A 'PS Steam Deck' with proper support would also help a lot, since mobile is clearly a big market and continuing to expand. Maybe even a cheaper 'PS5 XBSS'. VR should continue to grow as the tech advances and get's cheaper, plus PS has a monopoly on that with consoles, for now. PS Now could always become somewhat more like Netflix/GP or something beyond that.
Tough to make next level AAA games the more you cater to a growing casual audience though. Plenty of ways, just depends which avenues they take.
Last edited by EricHiggin - on 07 October 2021