Mr Puggsly said:
If the Xbox One made a profit and still maintained a significant chunk of their following, while also getting people hyped about the Series S/X, then "catastrophic failure" might be hyperbole. "MS was setting themselves up for complete market domination." This comment can be seen as either delusional or ignorant. MS was not going to dominate the market, Sony was still very popular but chased people away with PS3. Meanwhile Wii was the market leader during the same period. Even if MS did everything right with Xbox One (avoided obvious mistakes), they had little chance of stopping Sony from leading. At best the market share disparity would just be smaller. If MS threw in the towel after a few years of Xbox One failing, then I could see the platform as a true failure. But instead they seemingly made a profit, made Gamepass a great success and found a respectable marketshare for a viable platform. If it was the failure you're suggesting, then I don't understand why MS investing so much in the brand. |
The XB brand has been pocket change to MS so far, so throwing in the towel is/was pretty unlikely. XB clearly is there for a reason, whatever the reasons exactly, and means enough to keep around, even if it's not making tons of money, if not losing it. I wouldn't be surprised if behind the scenes, to MS, XB has always been seen as worthy considering it's kept SNY from potentially entering into other markets that are far more important to MS. Spending measly billions here, to continue easily making tens of billions elsewhere, would certainly make all of their consoles a success in that sense.
