RolStoppable said:
How is that bleeding money? Japan is one of the closest countries to the factories where PS5 consoles are being produced, so Sony shipping the consoles to Japan instead of South America where a portion of PS5s meant for sale in Japan land too is actually a cost benefit for Sony. Just about the only scenario where it costs Sony more concerns consoles being shipped to Japan only to be imported back to China again, but even then, such costs are a drop in the bucket for Sony's overall PS business. The reason why it's beneficial for Sony to have consoles officially sold in Japan is because that's a country where a lot of notable third party publishers are at home. It obviously helps Sony if the PS5 performance in Japan looks better than it really is. How it really is can be derived from PS5 software sales, but that isn't something that everyone will be paying attention to or will accept as the truth until after the plans for future software development have been made. |
If this was a thing then Sony should keep shipping their PS5 to China only and then let scalpers do the job exporting them. It's cost effective, right? lol
The reason why it's better to sell directly to customers is because customers buy games, which is right now the only source of money they can get though PS5 as the hardware itself is sold at lost. Shipping them to sell abroad and having no track of who is just straight up bad business decision, we are talking about 1 million PS5 here, about 9% of total hardware sales of PS5, 9% of PS5 sales in grey market Sony can't really track
Even the premise publishers choose platforms looking only for hardware sales makes no sense, seems like your theory is based on the dumbness of third party publishers that Sony is trying to fool as if publishers couldn't see their own software sales and where they came from. Well I guess people are inclined to believe in anything that proves a point
