Mandalore76 said:
Still, the poor marketing has to take some of the blame. The Nintendo Switch is a spectacular device, but Nintendo made sure that everyone knew about it by paying for the company's first ever Super Bowl ad. They didn't just put it out and hope people would notice. With the Wii U, the marketing and messaging was so bad, that they actually had to put out an ad trying to explain what the thing was... a year after the console had been released! I don't remember seeing any aggressive TV advertising for the Wii U until it had already been labeled a flop. The Wii U needed a viral marketing campaign like the "Wii would like to Play" ads. And it would have been so simple too. Just do the same ad where the Nintendo execs show up at your door and say "Wii would like U to play". Then show off some clips a player using the Gamepad while other players used the screen. Highlight experiences unique to the Gamepad like the Mario Hide & Seek mini game in Nintendo Land as a draw for kids, and then designing your own hot routes at the line of scrimmage in Madden 13 as a lure for the more hardcore gamers. And state it very clearly that the system is the successor to the Wii. It could have been done well and done right, but it wasn't. |
Wii would like to play with U
Wii will Wii Will Rock U (1 minute games showcase as the song plays with matching Wii and U text on screen)
Wii play our way. U play yours. (as it shows the tablet and Wii remotes in multiplayer games reel)
Seriously it's like Nintendo didn't even try. There are so many ways to have word play in marketing for it.
Last edited by Leynos - on 08 July 2021