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In terms of software:

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Mario:

The Nintendo Switch version of Mario Kart 8 Deluxe (35.39 million) is now less than 2 million units away from tying Mario Kart Wii (37.38 million) as the best selling individual Mario Kart title in the franchise. AND it is now less than 5 million away from surpassing the original Super Mario Bros. on the NES (40.24 million) as the best selling Mario game, ever.

Super Mario Odyssey (20.83 million) is now the 4th best selling platformer, 2D or 3D, in the series, surpassing Super Mario World on the SNES (20.61 million). It now trails New Super Mario Bros. Wii (30.32 million), New Super Mario Bros. for the DS (30.80 million) and the original Super Mario Bros. on the NES (40.24 million).

Paper Mario: The Origami King (3.12 million) is a now 1.11 million units away from tying Super Paper Mario (4.23 million) as the best selling Paper Mario title in the franchise.

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Zelda:

The Legend of Zelda: Link's Awakening for the Switch (5.49 million) is now just 1.02 million units away from tying the original Legend of Zelda on the NES (6.51 million) for the best selling 2D Zelda game in the franchise.

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Pokémon: 

Sword/Shield (21.1 million) is now just 2 million away from tying Gold/Silver (23.1 million) as the 2nd best selling set of titles in franchise history.