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DonFerrari said:

Next let's protest against the closure of blockbuster and the movie rental stores.

Better (but still bad) comparison would be:

All movies in the blockbusters and other movie rental stores are still available in these stores, so the running costs for all these stores still have to be paid.

But there is no revenue for these movies anymore. These movies are just replacements for customers who bought these movies before or still have a running subscription.