What made Animal Crossing New Horizons such a gargantuan system seller was that it opened up the system to whole new demographics; up to this point Switch was geared first and foremost for the traditional gamer, with a few asides like Ring Fit and LABO for the expanded audience.
AC suddenly made the Switch an appealing product to people who otherwise wouldn't have bought one; primarily women who aren't traditional gamers, of which they are millions upon millions.
In the same way as Wii Sports and Wii Fit made the Wii desirable to a whole new world of consumers, New Horizons did the same for the Switch.








