IcaroRibeiro on 27 January 2021
Wii U was blue ocean strategy as well. From my perspective as consumer who barely follow industry news at the time, Wii U resemble nothing to MS and Sony systems and was hardly a competiton for both. The last real red ocean system Nintendo released was Game Cube.
I'd argue 3DS was red ocean as the system was not innovative and tried to sell for the same pool of consumers who owned GBA, DS and PSP. It get price cuts and its main purpose was to obliterate Vita making Nintendo rulling handheld market for good, but Wii U? It just flopped. Wrong strategy for a wrong system
