It's a short squeeze. Gamestop is America's most hated stock. Speculators are betting that the price will drop. They keep buying more and extending their loans to cover the terms of their bets.
It's a bold move Cotton, let's see if it works for them.
http://www.youtube.com/watch?v=F1gWECYYOSo
Please Watch/Share this video so it gets shown in Hollywood.