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TheBraveGallade said:

the problem with china is its censorship policies.

Ergo, it would be way, WAY harder for xbox or playstation to even try to get a proper foothold there.

meanwhile most of nintendo's first party lineup be like: stonks.

It's not like China would be the only benefit for Sony/Microsoft developing more E rated non controversial games. They would both easily expand their appeal to younger families. They both have some games that are family friendly, but nothing like Nintendo, and family friendly games tend to be ones that communist China will have less issues with. Microsoft is already becoming aware of the importance of family friendly games I think. Sea of Thieves, Grounded, Everwild are all big steps in that direction as far as exclusives go. Rumors about Banjo are going again too. Still, they could use more. Sony definitely needs to take some steps in this direction first party wise.