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SvennoJ said:

'The' game awards? Aren't there like a 100 or more? It's all just advertisements anyway.

It's literally called that. And yes there are a ton of others, but this one weighs more and has quite a viewership (and growth year over year). It's like movies; tons of awards but only one Oscar. 

And if by "advertisements" you are referring to brand new game world premieres and more of games we know about being shown, that is a good thing lol. Basically we get an award show, funny moments (intentionally and unintentionally), and a mini E3 all wrapped into one show. I have watched every year and quite enjoy it!