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You know what could be an interesting business model ... instead of "ownership" per se, say you subscribe to Nintendo Switch Online Pro Subscription.

For $7.99/month you get your standard NSO stuff BUT instead of a Netflix model you're given a list of say 30-50 3rd party titles. From that list you can pick 3-5 games (maybe some games are worth "more points" depending on how high profile they are), and you have access to those games for as long as you keep paying monthly OR you can change games say after 3 or 6 months.

This way money can go more directly to the publisher or the game you're actually spending time streaming instead of the Game Pass model where it's a bunch of games and all the pubs have to share a little pool and also maybe this way you can curate a selection of games that you more personally like.

So lets say you can have Red Dead Redemption 2, GTAV, Resident Evil 2, and Final Fantasy VII Remake. That would not be bad at all.