lol Because they succeeded, of course. I mean, I haven't really played it and I guess there's a chance that I might like it.. but damn that thing doesn't look fun at all!
What is shit for some is gold for others. 1-2-Switch is worth 50eur to some people, just like Astro's Playroom would be too.
I think the game was initially planned to be pre-installed in the Switch, but they changed their minds later on.
EDIT: Just finished watching the preview video: the game looks pretty good and I suppose it will feel even better.
Enjoy the new experiences with haptic rumble!