Mario for sure. Every outing is fantastic and almost always different from the last one (only Galaxy and Galaxy 2 were the same kind of experience - but both were incredible with Galaxy 2 maybe being the best Mario ever).
Mario Kart (not listed for some reason - unless OP just meant to include it with "Mario universe") and Smash are always amazing but the experience is always extremely similar of course.
Metroid is great but there have been two 8 year and currently a 13 year break between installments (on consoles) in the series so it's a much less prolific series.
The only main contender to Mario for me is Zelda. Though I realize now that most Zelda games I haven't even finished (though hopefully that'll change with a good Zelda collection next year), while I've finished every single Mario game except SMB 2, and the two I never owned: NSMBWii & 3D World (as far as console Mario's go). And BotW is the first time I've been really excited about Zelda since Wind Waker. I'd say Zelda is the more exciting series right now because BotW really blew things up and we're all waiting on BotW2 to see how Nintendo ups the ante again, but overall Mario easily wins this for me.
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