I think the problem more or less stems from the fact that most people are used to waiting for sales now...
Nintendo completly bypassed that issue and is doing just fine delivering at 60$, for example, even though their games have LESS margins becasue each kart costs at least several dollars VS a disc costing pennies, and thats considering that people would have bought BOTW and SMO at 80 if they sold it at 80. they can do this because they can afford to keep the prices high without sacrificing sales numbers long term, becasue people are used to them not dropping price aside from the holiday 10$ sales or bumdles. it also eases the mid of the consumer knowing that they don't have to wait for sales, meaning day one sales are through the roof.
I'm just saying, games could probably afford to be as low as 40$ without microtransactions if sales never dipped below 30$.... but everyone is used to game prices dropping off a cliff after 6 months to do this







