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d21lewis said:

Microsoft seems to be much better equipped this gen.
-They have the power advantage that everyone made such a big deal about last gen.
-They have a price advantage with the Series S
-Game Pass with EA is a hell of a value
-They've pretty much made Xbox portable with the streaming service
-The studios they've purchased should start paying off any day now...🙄
-They have the payment plan option so existing subscribers can get an S or even an X pretty painlessly--and the streaming app should create a wealth of new subscribers.

On paper, they're in a good place and poised to do but business.

Sony has the brand power, loyalty, and consumer trust. It's going to be an interesting battle, this time opposed to the 8th gen where PS4 held every advantage before the consoles even launched.

*Haven't watched the video yet. I'm in bed and my wife is still asleep

Is it really a battle at this point?  I feel like XB is carving out part of the market that they're better suited to serve, rather than competing directly with Sony.  It's almost like it doesn't matter to MS how well Sony does.