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DonFerrari said:

Sure both were playing chicken, but from what was discovered from MS leak they were planning to reveal S and price this week (and seemling sony as well, but they decided to give themselves extra days to as you said gauge the market and fine tune their price) and sure I agree that they had several price point and marketing bullets prepared to use depending on what the competitor that gone first revealed. But truly is a lot of coincidence that both were gearing to reveal on the same week and short after NVidia revealed their new GPU family.

I just don't see Nvidia having anything to do with it. I would write that off to just coincidence. There isn't anything Nvidiacould have announced that would anyway impact the announcements of next-gen console pricing or release dates. 

I believe that holistically there are, and have always been bounds to which both Sony and MS are confined to as to just how far they could hold back these announcements. It could never have been later than September, especially if they plan for a November launch. The primary reason for this is that pre-orders (when pricing is available) provides the most accurate gauge of demand specific to ever region they are in. That in turn feeds into how their very limited launch shipments are shared by region. And even how many units they should be aiming to make in the first 3-6 months.

This price game they had been playing could only go so far, this is why after MS announcements (in another thread), I said that at the very least, the main takeaway from this is that we can now confirm that a PS5 announcement will happen before Sept. 22.