| shikamaru317 said:
Why would they need a pricing advantage on top of those others in order to sell? And if they don't need a pricing advantage to sell, why would Sony choose to sell at a huge loss? |
First off, what is a "huge loss"? If my estimates are accurate, they would be losing $70 on the $399 PS5 SKU and $90 on a PS5D SKU. When people talk about the loss I don't think they really take the past into consideration. Do you know how much sony lost on the sale of every PS2 back in 2000? $150. That's a $150 loss on a $299 console!!!! Then with the PS3, they bit a $200+ loss on every unit sold. And my estimates has the loss they would take range between 70 - $90. You can even tack on another $20 there just in case and its still only $110 loss max. That's not even as much as they lost on the PS2 back in 2000. That's $230 in today's money.
History dictates that at the very least, a $150 loss isn't of the table especially considering how much more profitable the plantation divisions now compared to in the PS2/PS3 generations.
Secondly, Sony has actually come out and said they want this to be the fastest transition into a new gen ever. How else do they manage that if not aggressive pricing? And why would they do this? They aren't doing this to "sell", they can sell just fine at $399/$499. They are doing this to sell "quickly". Its like people forget that the console is just a gateway to an ecosystem. I sony could somehow manage to sell 100Mconsolesin 3 years and not sell more tan 5M consoles a year for the next 4 years? Trust me, they would be very very very happy.
