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I understand they can't take the heavy losses like Sony and Microsoft. But $400 is an absolute joke. Should be $99.99-$149.99. There's no path to victory no matter how cheap it is though. This is not a mass market item. It will be lucky to crack a million units, and that's being very optimistic. 100k-250k is more likely.

Lifetime Sales Predictions 

Switch: 144 million (was 73, then 96, then 113 million, then 125 million)

PS5: 105 million Xbox Series S/X: 60 million

PS4: 120 mil (was 100 then 130 million, then 122 million) Xbox One: 51 mil (was 50 then 55 mil)

3DS: 75.5 mil (was 73, then 77 million)

"Let go your earthly tether, enter the void, empty and become wind." - Guru Laghima