The pricing strategy is brilliant, kudos! But they need to follow up with great exclusives to further the incentive to purchase an Xbox, even at low prices the Xbox One in various SKU's has had a hard time shifting units. The brand itself has lost traction this gen, they need to regain it. In the end, a closer race benefits all of us as consumers. I think I'd take it one step further to cash in on their expertise and pedigree in online gaming and offer packages with included 3-6 or even 12-month subs to Live Gold. Longterm this would be a small price to pay for gaining more customers and keeping them on those subs and buying software through the generation. In addition, they need to show that they're serious about SP games as well, that's where the PS brand has its greatest advantage in terms of software today.
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