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Machina-AX said:
I bought it! But I live in the UK so....

I think it's the best racing game of the generation so far - brilliant game.

A number of reasons for low sales imo:

Lack of exposure/publicity.
The stupidly bad name - GRID sounds like a bloody Scaletrix game.
It being mutli-platform (I'm sure it would have had more hype had it been exclusive to one or other console).
It being a new franchise (or at least not explicitly linked with DiRT or TOCA).

 

Well I don't think that's the best racing game of this generation (Project Gotham Racing 4 IMO), but definitely of this year. BTW I like the name.