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AsGryffynn said:

Both perhaps? I mean, there's the inhumane red tape, then there's... hideous retailers... 

You meant high taxes right?

We use "Custo Brasil" to talk about high cost in production taxes, labor taxes and commerce and services taxes. This makes goods here extremely expensive, even for basic things like food in grocery stores. Custo Brasil is definitely a thing and give a headache to any lower/middle class worker who spend over 80% of their income in consumer items, meaning the absolute majority of our wages are taxed from one way or another

"Lucro Brasil" is used to criticize the exploitation of some companies to elevate selling price as much as they can only for the sake of profit. In specific automotive industry is know for their infamous retail prices for subpar products

Apple does this here too, selling price for iPhone and MacBooks are unrealistic high even with all taxes involved, they used sell MacBooks for over 15k BRL even when exchange rate was 3 BRL = 1 USD, so yeah 5k USD for a freaking personal computer

Sony tried with PS4, even with exchange rates and taxes it shouldn't be priced over 3000 BRL, but retail price at launch was 4000 BRL. Didn't work that well for them and they lowered the price a bit