Tomshardware - Xbox Series X hot chips 2020 Deep Dive.

[Otter]

JRPGfan said:

Goatseye said:
I see a lot of posts running with Phil’s word: "Selling as many consoles as Sony or Nintendo is not our approach" to further their narrative that Microsoft won’t compete in the console space. That phrase should tell you that Microsoft is willing to take a hit on the hardware, to get gamers in their ecosystem.

You should also quote Phil, when he said they ”will not be out of position on power or price”. We have seen the first one realized, we’ll see their price strategy soon.

Isn't it the opposite?

If your willing to at all costs, sell your hardware, to sell the most you can, your also willing to drop prices and sell at a loss.

"selling as many consoles as sony or nintendo is not our approach"

Because that sounds like to me, they dont want to sell at a large losses, to move hardware.
They dont care about selling tons and tons of new hardware (at launch).
They care about keeping old hardware users, paying subscriptions services.

That's not really in his comment though. The only thing thats clear is that they want subscriptions, the way to get that may be to undercut prices on Xbox Hardware. Phil's point was really about moving away from comparing hardware sales numbers to Sony or looking at hardware sales as their bottom line. It doesn't give us any idea of how they will approach hardware pricing.