Why are Nintendo IPs selling better on Switch than in the past?

[IcaroRibeiro]

NightlyPoe said:

I think Nintendo is blessed with an, "If you build it, they will come," future anyway.  Perhaps I should have added that caveat to the end, but I do think it's true.  Even if Nintendo has a few bad years, they'll always be a few good decisions away from being a hot commodity.  They've already bounced back from two separate near-disastrous fallow periods to leading the industry just this century.

Who does that?  Well, Disney's done it twice in my lifetime.  For my first decade, Disney was a joke.  In my second decade, Disney could do no wrong.  In my 3rd decade, Disney returned to being a joke.  In my 4th decade, Disney is regularly accused of being a monopoly.

How does that happen?  It happens with institutions that are just ingrained.  I think, in western culture at least, there are seven institutions that fit this description:

1.  Disney animation
2.  Star Wars
3.  Star Trek
4.  Batman
5.  Spider-Man
6.  Superman
7.  Nintendo

Each of these can have bad years, even bad decades.  But if any of them get their act together for five minutes, the entertainment industry quakes.  Star Trek might be a joke to us now, but it's combustible.  If someone nails a series and they don't do silly things like hide it behind a paywall, suddenly everyone's a fan again and everyone wants to be a part of it.

I'm a Disney fan and I get your point. Each of their comeback status (late 80's and early 10's) had more complex reasons than what you are stating nonetheless. They came from reorganizing the way they designed, marketed and sold their movies

Of course for some franchises their status and cultural impact, their branding, will remain mostly unbothered, so anyone with proper resources and a good strategy can make them work again. But this need a business model that works in first place

What I want to discuss on this thread is what is the business model or growth strategy they are using to make the brand hot again. In case of Nintendo, what is behind the surge in sales of their IPs? Why are getting new peaks?