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EricHiggin on 08 July 2020
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Captain_Yuri said:
EricHiggin said:

Ok but you pointed out that Nvidia will try to price match Radeon or close enough, so unless AMD purposely sells at cost, how can they compete? It seems to me that if Radeon is less performing and cheap or expensive, they lose, the same performance for slightly less or the same, they lose, so the only chance in a situation like this, is to simply be the very best and then there's no reason not to sell the most while charging the most, right?

They essentially need a hail marry architecture that can allow them to do just that. Zen wasn't just a better version of FX or a better version of what Intel was doing with their consumer cpus. It was very different architecture. They need something like it. Whether or not they can do it and whether or not Nvidia is too far ahead is another question entirely. They can try to charge comparable prices sure but that's a very short term strategy that won't go very far as charging similar pricing changes the perspective from underdog value company to Pricey but worse. Why would people want to cheer for AMD if they are gonna do the similar horrible pricing as Nvidia but without the features and drivers? Cause that would mean that if AMD were top, they aren't gonna bring prices down, they would increase it further while giving you less than Nvidia...

If a hail mary is quite unlikely to happen on AMD's part, then they are probably doing the right thing then. If they can't catch up to Nvidia, and almost no amount of reasonable price reduction will help build the brand, then they might as well make bank while they can.

AMD has tried many different approaches in the past with decent tech and prices, and it didn't help very much. If consumers expectation is far exceed Nvidia in price and tech or else, those consumers are likely to get exactly what they are asking for sooner than later. Nvidia as the only dedicated GPU in the consumer market, with slower advances and higher prices. Too bad most won't realize they are partially to blame.

vivster said:
EricHiggin said:

That's what people said about Intel before Ryzen showed up. Something is only the best of the best until it's not.

Now I agree that it doesn't seem as though Nvidia slacked off on the same level that Intel had, but when they strategically launch models against the competition with just the right timing, as well as price cuts at times, are they really being all that they can be for the consumer? Could those products and cheaper prices not have come sooner?

AMD likely won't do that because it will probably mean Radeon only sells marginally more and will just end up losing money, or selling more GPU's for the same profit anyway. In that case AMD might as well make as much as they can by doing as little as they can within reason.

Yes, those price drops could've come sooner, if there was any competition sooner. for example If anything it's a great sign that they instantly lower prices as soon as there is competition.

While lower prices are nice I cannot fault a product for its price when it is unique in its performance bracket. It's the additional cost for getting something that you cannot get anywhere else. Now guess how that could be solved.

An unlikely hail mary from AMD Radeon?

Otherwise Radeon eventually exits the dedicated consumer GPU market and Nvidia offers less for more, and everybody complains while wondering how the market got to that point, blaming everyone else but themselves?

Imagine another Intel CPU situation with GPU's, but no Ryzen 'savior' following next time. Just imagine what CPU's would be like now without Ryzen, and with the mindset that you should just keep buying Intel because screw AMD. Were Intel CPU advancements not slow enough with mind boggling pricing to go along with it?