We've been paying 69.99 euro here in Europe which has gobe up and down in conversion but stands now at 78 Dollars. If it goes up for us anymore I'm done gaming, it's already too expensive and I love seeing those 59.99 price tags when they drop like The Witcher 3 and REmake 2. I wish that was the standard, they'd probably make more money fro. More people buying in but sure what do I know, I'm not a suit with currency signs for eyeballs.
Which includes roughly 20% VAT, so to make a valid comparison you'd need to subtract that which means a game is about 58 Euro which is 65 USD.