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curl-6 on 03 July 2020
I'd say Animal Crossing had a bigger impact on Switch sales than the pandemic, as its insane software sales attest to its status as a breakout hit.
It is after all the fastest selling game to date on a platform that has hosted the likes of Smash Bros Ultimate and mainline Pokemon, and its broader appeal than other Switch heavy hitters will have allowed it to draw in many people who hadn't yet bought a Switch.
If Switch's sales boost came simply from people wanting a gaming device to use during lockdown, it would've returned to its old baseline as countries re-opened. Instead, it's still up YOY significantly; this kind of prolonged boost comes from being able to tap into a whole new audience, as AC has done.
