Because from PS1 and up until now, Playstation is the most coherent brand.
Any Sony console iteration is simply an evolution of the previous one, they have the same name and the right price, often the best performance and always full third-party support. You know exactly what you will get.
Nintendo always changes too much from a console iteration to the next, first party games are top class but third-party developers do not support them in a good way, often because hardware specs are inferior to the competitors or because the console is too particular.
Microsoft (in my opinion) is just redundant, not offering that new special killer feature or exclusive game that makes the difference. They share too much with Windows PCs so it happens that is more convenient to have a PC build with Steam for just playing Xbox games.
SEGA would have been a much more interesting competitor than Microsoft, thanks to their original games, Arcades and innovations they usually had with their console's hardware.
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