Ps4 shipment reached 110.4mill

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Soundwave said:

I think they probably could get to 150 million, but they just don't want it.

I mean they could cut the price to $199.99 and then further in the future to say $159.99 ... but the consumer that buys at that price doesn't pay a lot for games and I think there's not much incentive for Sony to lose that much in unit profit per unit just to get more sales from the type of people that don't buy a lot of new software.

These are not the types of people that are going to spend hundreds of dollars for Sony on PSN, they are the types of people that want dirt cheap software and $19.99 bargain clearance games from Best Buy and maybe the yearly single COD or FIFA. 

Doing the math it probably makes them more money to keep the fatter $100+ profit margin they likely enjoy on the PS4 even if it only sells 15-20 million more units rather than cut that margin substantially just to hit 140, 150 million. 

I agree with your think.

At the same time, I'd say that putting PS4 at the hands of the biggest number of houses possible (without losing profitability) is important. Many people that could get access to a cheap PS4 might not invest a lot on it but some of them could start getting into it and upgrade to a ps5. I mean, fans and gamers will always invest, but in order to get less enthusiastically crowds to turn them into fans, cheaper price helps. There's also those who are on the other side: I have a xbox fan friend that would pick up a ps4 just to try out if it was bit cheaper. If he could buy one today, he could get into TLOU, love it and end up preordering TLOU2 and maybe in a few years he could be more enthusiastic about Sony or even become a fan.

Anyway, I agree that profit comes first and selling 150m ps4 doesn't mean anything, but I'm just saying that at the same time, completely disregarding the idea of a new price cut is not what I'd do if I were running Playstation business.