SMO FY 2018 vs 2019
Super Mario Odyssey - 50.000 / 2.250.000
Super Mario Odyssey - 50.000 / 2.460.000
In terms of other notable evergreens, Super Mario Odyssey doesn't have the longevity of Breath of the Wild.
As a Single Player game that was bundled at it's launch, there is an ample second-hand market. They only shipped + sold an additional 210K units in the past year. Compared that to Zelda which is close to 500K, its still decent sales considering Super Mario Odyssey is already very close to 2.5M, but I expect Breath of the Wild to overtake it by the end of the FY for Nintendo. As I mentioned Animal Crossing bringing in new audiences & making this year the strongest in terms of hardware sales will help evergreen titles in the upcoming months. The other factors are:
- A revived interest in the game when Breath of the Wild 2 releases
Usually, this is noticed with games like this - it's not a substantial increase but could lead to a 10-20% increase after the sequel releases.
- Lowering the retail and digital price is another option for expanding Breath of the Wild sales, its also likely a way to increase Smash Ultimate sales. Since that's the other game that has a very high price compared to other evergreens
Smash Ultimate - ¥7.200
Breath of the Wild - ¥6.980
Super Mario Odyssey - ¥5.980
Splatoon 2 - ¥5.980
Super Mario Party - ¥5.980
Mario Kart 8 Deluxe - ¥5.980
Smash Ultimate is 20% more expensive than other evergreens. While Breath of the Wild is 17% more expensive. From time to time we see Nintendo dropping the price of its big titles by 33% but temporarily making the retail price lower for the holidays this year could provide a lot of additional sales during Obon and Christmas. Bundling evergreens with JoyCons is another good option which has helped Super Mario Party immensely
