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Lonely_Dolphin said:
This also makes me think of how much better Pokemon Sw/Sh could have done if they actually lived up to their potential. I still believe Pokemon has the higher ceiling and that Sw/Sh sales are the lowest they could be.

It's very clear Game Freak incompetence is preventing Pokemon to get even higher numbers. This is literally the second most famous game franchise in the world, I daresay it's the most famous. In therms of marketing nobody is as good as GF and Nintendo, they do the best they can for the brand, but when we talk about the game itself the results has been constantly lackluster