PS5's marketing feels worse than PS4, while Series X's marketing is better than Xbox One's.

[EricHiggin]

sales2099 said:

twintail said:

So what exactly is the re-strategy here?

They decided to have a GDC talk to let Devs know final spec info.

And that's what they did.

Then they shouldn’t have advertised it as a mass tweet. Surely gamers would tune in. This is part of the marketing like it or not, and gamers were bored from what I hear. 

Just say Sony goofed but it’s no biggie in the grand scheme. It’s not becoming to defend this. It shouldn’t have been advertised to the general public. It should have been just done like Ms did. 

I think that PS certainly meant for the general public to see it, but that wasn't the main reason for doing it. The talk was happening for devs either way.

PS knows the spec comparison will look worse for them to those who don't understand hardware at all, especially based on the TF narrative that's been built up this gen.

I would bet the thought process was that because people will see what they deem worse specs for PS5 after the talk, if they allow the talk to be accessible to everyone, then a bunch will watch it. Those people, assuming more so casuals, will see a well dressed, well spoken, highly intelligent, calm cool individual, explaining why the PS5 is so great. Even though many won't understand the majority of it, they will hopefully think, 'wow, this guy really knows his stuff so PS5 looks like it'll be pretty great'! They also may be bored, but who cares, as long as they aren't only paying attention to the paper specs with no context.

PS isn't trying to please the hardcore fans here, because they know that hardcore fans care way more about the games, and based on what a PS4 can do, the hardware itself isn't the end all be all that some casuals may believe it is. That's not to say every casual who watches it will be hypnotized into buying a PS5, but it's better than having them rely on paper specs and the negativity that's being portrayed right now.

PS knew that was certainly going to happen, and wants to avoid it as much as possible, without showing their full hand just yet. All we've seen is one card, and it's not an ace.