| Moren said: I don't know - I think marketing had a lot to do with it. I had no idea this was releasing until the week of. Plus, Birds of Prey in itself is a less catchy title than Harley Quinn, that's why they tried to rebrand it. |
Not sure. DC's marketing strategy here was based on their experience from marketing the Supergirl series. They found, through that experience, that a low-key approach to marketing based primarily on social media is the most effecting at drawing in a female target audience because they found that female fans prefer to do much of the marketing themselves, giving it more of a sense of community and of being participatory in nature, so they repeated that approach in their marketing of the Wonder Woman movie, to great success. It didn't surprise me, hence, that they tried to replicate that approach for Birds of Prey.
I will say this though, the commercials that they made were bland and didn't highlight the real humor and fun of the movie, as others here have pointed out. That could certainly have been a significant factor as well.
