Louie on 12 February 2020
Nintendo has been able to broaden the appeal of the Switch, so the great sales make sense. I'm not sure why some had this discussion in the first place but these numbers show that Nintendo can't just bank on hardcore gamers for their success. Games like Ring Fit, Brain Training and soon Animal Crossing have mass market appeal and help to lift sales of the system. Only targeting male gamers from 20-30 won't cut it. If Nintendo plays their cards right, the Switch could regularly see 100k+ weeks in Japan. But we'll have to see what they are going to do next.
