rocketpig said:
Your logic is rather flawed, too. You're assuming that holiday sales will retain the same percentage gap as non-holiday sales. That isn't the case. Let's look back to last generation. 2003, to be specific. I chose this year because it was the last year all three consoles were competing that didn't involve Halo 2 screwing up the ratios. 2003 was actually a pretty weak year for the Xbox, which only makes my point stronger: http://vgchartz.com/hwcomps.php?cons1=GC®1=All&cons2=PS2®2=All&cons3=XB®3=All&start=37717&end=37983 Pick a random week. The PS2 is outselling the Xbox and GC around 3.0-3.5:1. Jump to November/December. That ratio decreases to 2.7-2.9:1 for the PS2/Xbox and that was during an extremely weak holiday season for Microsoft IIRC. What does this mean? It means using non-holiday numbers to predict anything around the holiday season is pretty much a waste of your time. Buying habits drastically change during that time of year and at that point, the data for the rest of the year is pretty useless.
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Oh com'on. That is ridiculous. Of course you can project holiday sales from regular weeks.
3.0-3.5:1 to 2.7-2.9:1 is 16% higher. A 16% change in percentage gap is not much to talk about. But if you think it is, just use it to adjust your holiday numbers and you'll be fine.







