And some people reject perfectly valid scientific theories because they think they're "ridiculous." But not liking the truth doesn't make it stop being the truth. The calendar matters. For every movie. Whether you like it or not. Period. The only reason anybody anyone is arguing otherwise is because some director or producer pissed in their cereal.
Why would they release it during a time that would negatively affect the movie? What benefit is there to doing that?
When the herd loses its way, the shepard must kill the bull that leads them astray.