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Borkachev said:

Just a point of thought as there is no means of confirming it one way or another. Either way Sony's playing coiy and there being an official price cut is somewhat supportive of my theory. However in them making the distributor look like the one giving the price cut it makes it look all the more like the distributor is trying to liquidate stock. Had Sony officially announced this themselves it could be argued there was something more to the decision. Either way its all speculation, but given Sony's PR track record I see no problem in my thoughts.

What's that got to do with losing face?


Losing face with the customers, if your actions cast doubt on your product, or your ability to manage it, that's considered a loss of face for the company, a loss of confidence in the product if you will.