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Disney and Lucasfilm have burned a lot of goodwill with their nonsense. They also didn't prep China for this new trilogy, and both combined (plus the law of diminishing returns) could see it barely reach 1 billion, and that might be me being generous. They're trying to pull the fanservice card with Emperor and Death Star call backs, but that can only go so far. It'll hit number 1 at a low point, maybe do 300 million in North America by the end of January... but I'm pretty sure that's the film's budget right there. They gave to double that in revenue for promotion, and that doesn't even factor in the theater's take (which can be 30% or more).