In the past few years, Game Freak has been trying more and more to sells their games to kids and to nostalgic people who haven't played the series in 20 years, completely ignoring their fanbase. This business tactic usually works well for a few years, but not in the long term. One time in the future their games will start flopping. Sword & Shield however, are not yet these games. The Pikachu movie and the fact that they're the first mainline console games will easily get them over 15 million.