Trump is clearly against political correctness, yet he, and/or his subordinates are using a form of political correctness to make something that's seen as negative, look positive.
What's even funnier is that it's hypocritical from the other side as well. Trumps opposition, who's hardcore about political correctness, see's this, and bashes Trump and his administration for using political correctness.
Which leads to a partial reasoning as to why Trump behaves as he does, because he knows the blame is coming his way, one way or another, no matter the hypocritical justification in this case, so he just goes ahead and does whatever he wants anyway.
If everyone's ordering hypocrisy off the menu since it's oh so satisfying, even though it costs an arm and a leg and your soul, why shouldn't he have a plate? Based on some of his trolling, at times using his opponents tactics against them for his own gain, this is right up his alley.
This all seems highly speculative.
Trump/DOE trying to remove the negativity towards fossil fuels and natural gas due to climate change - "Molecules of Freedom", "Freedom Gas".
Ilhan Omar trying to remove the negativity towards Muslims and their civil liberties due to 9/11 - "Some people did something".
It's all just business and/or politics in the end.